10 Tips for Writing a Super Engaging Blog Post: A Step-by-Step Guide to Blogging Success

How to write an amazing blog post

By far the most difficult part of blogging is coming up with fresh content.

One major issue faced by many bloggers is the time and energy it takes to come up with unique and quality blog posts.  

A blog without good content will repel visitors. No one would stick around on your blog if your blog posts are not of good quality.

For beginners who are just starting, coming up with blogposts capable of inspiring interest in readers can be a bit problematic.

It takes time and a good amount of mental energy to crafting blog posts that your readers will enjoy.  

Your blog design matters very little when it comes to retaining visitors and keep user engagement on your blog active.

The life and soul of a blog are its blogposts.

If you’re able to get it right—providing your audience with articles that are relevant to their interest, they’ll become loyal readers. 

This post has been crafted to provide you with the needed inspiration, resources and tools that will skyrocket the quality of blog posts your produce.  

Coming up with compelling blog posts is an art, and its mastery is hinged on consistent practice.

In a world that is saturated with information, you can’t afford to give your visitors any reasons to fault your piece.

Consistent production of good blog posts plays a vital role in the longevity of your web presence.

If you’ve been blogging for a while, you might have realised that coming up with interesting blog posts can be a bit of difficult—especially when you get stuck with the infamous “writers’ block.”

You’ve stared at your computer screen for over 15 minutes and you’ve been able to pen down barely six words! It sucks!

I’ve accessed a good number of bloggers who are termed “experts” in their respective niches, to know exactly what keeps readers enchanted to their blog.

From my findings, it will interest you to know that these “experts” are just regular bloggers like you and me—with little or no knowledge of blogging when they initially started.

They have no professional degree in creative writing, and most weren’t born with the natural gift of writing.

So how do these guys craft viral blog posts that hit thousands of social shares?

They follow a simplistic and precise blogpost pattern which they applying in structuring their content.

In this guide, I exhaustively revealed the patterns top bloggers adhere to in writing and structuring an amazing blogpost

You’ll be shown how to write blogs posts that are interesting to read, how to consistently generate fresh unique content ideas and the tools that will drastically improve the quality of your writing.   

By the time your arrive at the end of this guide, you’ll be armed with the knowledge to write compelling contents, which are capable of turning passive readers into faithful followers of your blog.


How to write an amazing blog post: The ultimate formula


Step #1: Know your audience

Write blog post

What makes a random internet user click on an article is if he perceives that you’ve attempted to write something about his interest.

The ability to understand your audience — who they are, their interests, and the problems they share in common, is your sure bet of writing amazing blog posts.

What makes for a quality blog post?

The quality of a blog post is determined by your capacity to deliver information at the time it is needed, and served in an easy-to-understand format to an audience interested in its subject topic.

If your readers aren’t interested in the topics you cover on your blog, your content will hold very little weight; even if it is written by J.K Rowling!

This is the reason bloggers who are just starting are advised to research on their target audience.

Google Analytics and Facebook Page Insight are valuable tools that can help you understand your target audience.

write a great blog post

A firm understanding of who your target audiences are will provide you with the needed inspiration to consistently come up with content that meets the needs of your readers.  

Step #2: Choose a topic. 

Write blog post

An important aspect of writing quality blog posts that resonates with your audience rest on creating topics that resonate with their interest.

To have your readers glued to your blog, you just have to create contents that solve their problems.

A common mistake many new bloggers make is to write on topics they enjoy. The problem with this is, no one cares about what you like. Sorry.

To develop the art of creating good quality blog posts, you must understand that your blog isn’t about you; it is all about your readers.

As pointed out earlier, to effectively produce content that covers the interest of your audience hinges on how well you understand them.

Focus on writing on subjects that interest them. The best way to do this is to tackle topics that answer questions or solves a problem.

How to find blog post topics that your readers are interested in:

Good news is, you don’t have to labour hard to find those exact kind of topics your audience is interested in. Your competitors have done that for you.  

There is nothing new under the sun. For everything you will ever create, the odds are, it probably exists already and has been created by someone else.

This means that whatsoever niche your blog belongs to, someone else started long before you and has virtually covered topics that pertain to it.

You can be guaranteed that your target audience hangs out in such places. 

Your homework at this point is to find out the blogs or forums your target audience visits.

Getting this information is as simple as running a quick Google search.

1. Run over to Google and make a search using this format:

niche + blog .

E.g. if your blog niche is business, then your search should be “business” + blog

write amazing blog post

This simply means you’re asking Google to come up with a list of blogs that covers the business niche.

2. Click on any of the links within the top 5 results. 

write great blog post

Congrats, you’ve just identified some of your competitors.

For these blogs to appear on the first page of Google’s report page, it simply means they’re doing something right. All you simply need to do at this point is to mimic their strategy.

3. When you arrive at their home page, look around to get a feel of topics they’ve covered.

write blog post

These are the kind of topics your target audience are interested in.

if your target audience weren’t interested in the topics covered by these blogs, they wouldn’t have any place in Google’s first page. Trust me!

4. At this point, you should have gotten a handful of ideas on the kind of topics your target audience cares about. You can then move ahead in crafting a good blog post since you already have insight on what topic to cover.


Step #3: Come up with a catchy title

Write blog post

At this stage, you must have come up with a topic you want to write about. The next course of action is to create a fantastic title.   

They say do not judge a book by its cover. But we often do.

The same can be said for internet users; their first instinct is to judge the quality of an article by its title!  

The very first thing a visitor sees before deciding whether to click on a blog post or not is its title. An amazing title can be likened to a bait — it attracts clicks!

To get visitors coming to your blog, you must make your blog post title better than good… it must be great! 

Coming up with a compelling blog post title used to be difficult, but not anymore. Some patterns can be easily followed to craft an amazing title for your new blog post.

Some tools can be used to make the entire process even much easier. 

How to write an amazing blog post title — crucial tips.


1. Keep your titles short.

This is for one primary reason — search engines and social media.

 No one just miraculously stumbles on your blog.

The odds are, they’ll probably get to know about you by seeing one of your blog posts on social media or through search engines.  

When it comes to titles, Search engines have a limited number of characters they display on their report pages; so does Facebook and other major social media channels.

If your blogpost title is too long, search engines will cut off some characters by using an ellipsis.

It would look like this:

write blog postTrust me, that doesn’t look cool from the lenses of a searcher.

To ace a good blog post title, keep the words within 65 characters.

This serves two advantages:

first, it renders your entire title without cutting off any words. secondly, HubSpot revealed that internet users are more inclined to click on shorter titles.

2. Appeal to emotions — use strong language

“When dealing with humans, we must realise that these are not creatures of logic, but creatures of emotions.” – Dale Carnegie

Blog post capable of inciting emotions tends to enjoy more social shares. When coming up with titles, try adding strong words.


Original: How to make fried rice. 

Improved: How to make terrific fried rice.

If you were to come across both titles online, which would you most likely click?

I bet you’d want to learn how to make terrific fried rice and not just an average piece of fried rice.

Here is a list of strong words which you can add to your blog post title that incite emotions. 

 3. Include numbers — create more listicles

Blog posts that are list based are called listicles. Study shows that such blogposts tend to attract more clicks.

4. Incite anticipation — make a promise

When writing your blog post title, try to include phrases that will stir up some sense of excitement in your readers — make them anticipate what to expect from your blog post.

The best way to incite anticipation is to make a promise.

In your blogpost title, ensure you make a promise. Use phrases that guarantee the reader that he’s bound to take something away from your blog post.


Original: 21 types of birthday cards to send to your wife

Improved: 21 types of birthday cards that will make your wife smile all week!

From the example above, the improved title creates a sense of anticipation by making a promise. — that your wife will smile all week if you send these kinds of birthday cards.

Both blog posts might bear the same content talking about the same kind of cards. However, the second title is more likely to be clicked and shared because it makes a promise to the reader that he stands to benefit something.

Follow this strategy and you’ll see your click-through-rate soar to an all-time high!

Be careful when making promises though. Do not go overboard with this. Only promise what you know you’re capable of providing.

If your readers feel any slight bit of disappointment — not getting from your blogpost what was promised, be sure they’d never return to your blog.

5. Be precise and specific

Internet users have a short attention span. Your title should be clear and devoid of any form of ambiguity.

Do not try to use big grammars. You won’t impress anyone. Make your title hit the exact topic you’re covering in your blogpost.  Make your title address a specific issue.


Original title: Top 20 amazing inspirational quotes.

Improved: Top 20 amazing inspirational quotes to share on social media

The more specific your title, the better.

6. Include a keyword in your title

A good blogger doesn’t just randomly create content — that’s a sure way to make search engines neglect you.

Whatever blog post you create, ensure it is centred around a particular keyword (or a group of keywords).

Incorporating keywords into your title helps search engines such as Google or Bing understand what your blog post is about.

When search engines can understand your blog post, they’ll be better equipped to recommend it to search users when such keywords are typed into the search query box.

Search engine experts recommend that your keywords should be located closer to the beginning of your blog post title.

This will boost the performance of your blog post on search engines.

For example: let’s say you’re writing a blog post to give an elaborate description of the best kinds of white shoes available in the market.

In this case, your target keyword is white shoes

Original title: Going shopping for Christmas? These are the best pairs of white shoes available in the market. 

Improved title: 21 amazing pairs of white shoes that will make your Christmas more colourful.  

The second title is better in various aspects. It is precise, shorter, and most importantly it has the keyword closer to the beginning of the title.

7. Use the ultimate title formula

There is such a thing as an ultimate title formula. Don’t be surprised.

Over the years, bloggers and content writers have spent time and resources on research to find out the exact pattern of titles that have the highest and best-converting click-through rate.

Thanks to these researches, bloggers have been able to come up with a formula/pattern in writing catchy headlines for blog posts that are proven to deliver the best results.

These formats have been backed by concrete research in using to write 5 kinds of headlines.

Here they are:

  • Number + Adjective + Noun + Keyword + Promise 


31 Easy ways to write a book in less than 2 hours

Number: 31 

Adjective: Easy 

Noun: ways 

Keyword: write a book

Promise: less than 2 hours. 


  • How to + Verb + Keyword + Promise

e.g. How to write catchy blog titles that will drive more traffic to your blog.

How to   

Verb: write    

Keyword: catchy blog titles 

Promise: that will drive more traffic to your blog 


  • Call-to-Action + Keyword + Promise 

e.g. Apply these 10 techniques to write catchy blog post titles more effectively.

 CTA: Apply these 10 techniques 

Keyword: write catchy blog post titles 

Promise: more effectively. 


  • Positive Word + Keyword + Promise

Example: The easiest ways to write blog posts that attract readers

PW: The easiest

Keyword: write blog posts

Promise: attract readers.


You necessarily do not have to follow these examples verbatim. The formats shared above should serve as a pattern to guide you when writing titles for your blog posts.

They’ve been proven to work, and should also, deliver a great result for you too.

After coming up with an awesome title, you are ready for the next step.


Step #4: Draft an outline: 

Write blog posts

An outline serves as a content roadmap. It helps streamline your focus in creating important subtopics you plan on covering within a blog post.

A blog post outline guides the rhythm of your blog post that makes it easy for your readers to flow with your article. 

An outline isn’t included in your actual blog post. It is written before your content to serve as a mental compass of what you plan on writing about. You can have your outline written on a separate book or notepad. 

Your outline should have a title — which is going to serve as the title of your blog (we’ve covered titles above and at this stage, you should have your title ready)

How to write an outline

1. List out the major takeaways.

Bear in mind that one of the primary purposes of an outline is to enumerate all the major takeaways you want your readers to get out of your blog post.

Do not worry about being organised, you’re the only one who’s going to ever see your outline– so don’t waste time trying to make it perfect. Just allow your ideas to run wild at this stage. 

For example:

If I’m writing an article on “How to Drive Traffic to a Blog with Facebook,” my major take away — what I want readers to learn from my blog post would probably be:

  • Learn how to create professional-looking Facebook pages. 
  • Where to get eye-catchy images for Facebook headers and status.
  • How to automatically publish blog posts to Facebook.
  • Identify the best time of the day to post to Facebook. 
  • Ways to boost organic reach
  • Use of scheduling tools
  • How to create effective Facebook ads
  • How often should they update their Facebook status?

This is just a hypothetical list, it isn’t exhaustive. 

For a more serious outline, I can make my takeaways be more than these depending on how long I want my blog post to be.  

2. Group your takeaways into sections.

During the first phase of creating your outline, I advised you to allow your mind to roam and source for ideas–writing down everything that came to your mind.

That’s precisely what I did with the example I gave above. I wrote down everything that first popped into my mind.  

Now that I have a bunch of unorganised lists of takeaways, the next step is to group these takeaways into sections or headings.

Still sticking with the example above on how to drive traffic to a blog with Facebook, my new organised outline would follow this pattern:

Group 1: Getting started with Facebook page.

  • Learn how to create professional-looking Facebook pages
  • Where to get eye-catchy images for Facebook headers and status

Group 2: Setting up a content strategy

  • How to automatically publish blog posts to Facebook. 
  • Identify the best time of the day to post to Facebook. 
  • Use of scheduling tools

Section 3: Increase brand awareness.

  • How to create effective Facebook ads.
  • Ways to boost Facebook post organic reach.


As you might have noticed, I’ve been able to successfully arrange my takeaways into larger groups.

As you try to organise your takeaways into sections/groups, you probably might start getting more ideas. Do not hesitate to add to them.

From the organisation I did above, I can get more ideas to include on my blog post by breaking those takeaways into sub-groups (you should do the same too with your outline).  

To illustrate this, I’ll simply pick one of my takeaways and try to break it into smaller sections.

Example: Ways to boost Facebook post organic reach

  • The use of Facebook groups 
  • Sharing posts to Facebook groups
  • Getting people to share your Facebook posts
  • Finding the right Facebook groups

Bringing it all together, through an outline, I’ve been able to enumerate my major takeaways, break them down into subsections and organise them into larger groups also.


Step #5: Write a captivating introduction.

Write blog post

Your blog post introduction is like a sales pitch.

In a short piece of words, you’re expected to convince your reader on why they should spend a portion of their most limited resources (time) in reading your blog post.

In a dynamic and fast-paced world such as the internet, it is safe to establish that internet users are not patient.

If a reader has any slight bit of feeling that your article isn’t up to par, they’ll bounce back and source for information elsewhere.

This is the reason why the introductory part of your blog post is an extremely vital portion of your entire piece. It cannot be stressed how important it is to nail it.

your introduction is what will either make your reader choose to continue reading your piece or bounce back.

Hence, your intro should serve one basic function–get people to continue reading.

Apply the “Problem-Agitate-Solution” Formular. 

The PAS pattern of writing a blog post introduction is often what is employed in marketing.

A good marketer knows that consumers care only about one thing… themselves!

A Consumer doesn’t care if your product was assembled on Mars; their only concern is, “how does this solve my present problem?” and “what value do I get to derive from this product?”

In the same vein, your readers aren’t interested to know anything about you.

Their primary concern when they click on your blog post is to find content that addresses their problems and meet their need for specific information.

In writing the introduction of your blog post, use the simple PAS pattern to captivate your readers’ attention and make them want to continue reading.

Here’s how it is done:

1. Problem

When starting the introductory portion of your blog post, you must begin with an opening that empathizes with the reader on a problem or difficulty.

One person who does this well is Neil Patel. Here’s his opening statement on a blog post on “Strategies to Increase Blog Traffic”

write blog post

When an internet user makes a query on Google, they’re hoping to find results that will best answer their present problem.

When you present yourself as someone who understands and identifies with their problem, you bet you have their attention already.

Always state the problem at the beginning of your post.

2. Agitate. 

Remember that the purpose of a good introduction is to make a reader read the entire blog post.

After stating the problem, take it further by expatiating on the problem; explain the problem in more details.

Let’s say, for example, am writing a blog post on “How to keep poisonous snakes away from your house.”  My intro would take this form.


The larger majority of us who aren’t zoologists are terrified by snakes and having to encounter these poisonous reptiles can be quite uncomfortable, and any wrong move could be fatal. 

Snakes are incredibly well camouflaged which make them go easily unnoticed.

They are very fast and are quite smart. When a snake finds its way into your house, it isn’t there to pay a friendly visit.

They’re after food and anything that stands in their way for a free lunch can trigger an attack.  


You can see from my first paragraph, I clearly stated the problem and went further to explain and expatiate on the problem in the second paragraph.

This technique makes for a good flow and leads the reader to continue reading.

3. Solution

You’ve stated the problem and you’ve provided further described the problem. Great!

At this point, you’re to provide your reader with a solution. State briefly how you plan to solve and address the problem.

This is what will intensify the reader’s interest to continue reading.

writ blog post
Source: Neil Patel


The reader has established that you’re an expert in the field and hopes to grab your expert knowledge in solving the problem.

Let’s continue with the example above on “How to keep snakes out of your house.” 

Problem: The larger majority of us who aren’t zoologists are terrified by snakes and having to encounter these poisonous reptiles can be quite uncomfortable, and any wrong move could be fatal. 

Agitate: Snakes are incredibly well camouflaged which make them go easily unnoticed. They are very fast and are quite smart. When a snake finds its way into your house, it isn’t there to pay a friendly visit. They’re after food and anything that stands in their way for a free lunch can trigger an attack.  

Solution: Mastering the use of pesticides and keeping your house neat can help keep these reptiles at bay. Also, some certain species of flowers have been identified to produce toxic substances capable of repelling snakes. You’ll learn from this blog post how to cultivate these flowers and also how to choose the best pesticides in the market that are terrific in combating snakes.


There you go! A brief introduction is bound to captivate the interest of anyone who has been terrorised by snakes in the past.

You’ll notice I didn’t provide a vivid explanation on how to go about the solution (on keeping snakes out of your house). I only gave the reader a sneak peek.

This will arouse the reader’s interest. The vivid explanation of how to go about the solution is reserved for the body of the blog post. We’ll talk about that next.  

The key takeaway here is: Do not beat around the bush when writing the introductory part of your blog post. State the problem faced by the reader, explain further the problem, and then provide a solution.


Step #6: Write the body (make it fantastic)

Write blog post

This is the part where you get to deliver on your promise. Everything we discussed above leads here.

The body of your blog post should be well salted with detailed information about the topic. Employ the use of research to corroborate whatever you’re trying to pass across to your readers.  

Her’s how to write a good blog post body:

Make the body of your blog post easy to navigate through:

Long sentences are difficult to recall.

Hence, it is better to make use of short sentences.

This gives your readers the needed space to pause, and not overly strain their eyes in trying to grasp the full length of your statement in one clean sweep.

They already have just so much stress with life, do not add to it!

Remember, a blog post is different from a newspaper article. Do not bore your readers with long paragraphs.

They’ll skim through and likely miss important details.

A paragraph that is too long might likely become painful to read. Break down your paragraphs. 

⇒Use headings [H2 or H3] for transitions.

Some writers are of the habit of jumping into a new idea without carefully preparing the readers for it.

Imagine being thrown a baseball without being informed to prepare for a catch; you’ll be hit right in the face. A very painful experience!

That’s exactly what some bloggers do when they craft a blog post without the use of appropriate transitions.

Transitions help to provide a smooth flow in your writing. It carries the reader along and makes your piece seamless to read and easy to understand.

When going into a new ideal, employ the use of heading and sub-headings

Make use of bullet points or numbers for listing.

This tip sells itself. Making use of lists in the body of your blog post provides an organisational pattern for your article.

It structures your blog post in a way that makes it clean and easy to ready.

⇒Use bolded letters/fonts to draw attention to important information.

Internet users do not read, they skim.

Making use of bolded letters/fonts will draw their attention to the important information you want them to know.


write blog post

When you’re writing your blog post, bold out whatever sentences or paragraphs that you consider noteworthy for the readers.

Bolding out a statement or paragraph is simply telling your readers, “Hey, I might have written a bunch of nonsense up there, but this here, is important. Don’t miss it!”

⇒Backup up your blog post with research.

Unless you’re the pope, no one is going to believe the word of an unknown blogger.

Even if you’ve been able to carve a niche for yourself and you’ve attained some level of credibility and popularity in your industry, no one will wholeheartedly swallow whatever you say.

Even Jesus had sceptics. 

It is very important to sprinkle your blog post with research-based information. People are naturally sceptical of information on the internet.

They need proof to satisfy their inner doubts that whatever you’re saying isn’t hogwash.

Don’t make assumptions, always back up your article with research. Include a link to a research/study that corroborates every strong statement or assertion you make on your blog post. This will beef up your blog post.   

As a rule of thumb [for me], before I begin a blog post, I always start with research. I’m an Agricultural Economist, I love working with facts.

While is it recommended to get all your facts before beginning your blog post, do not fail to also make research as you progress in writing your article.

 Here are some sites that provide good stats for research, Wikipedia, Google, Hubspot, WordStream, Statista, emarketer, Blue Corona, Internet Live Stats.   

⇒Include images/graphics in your blog post.

Images add life to your blog post. No one enjoys reading a plain page that is grossly saturated with words without graphics or images.

The use of images can help enhance the memory of your reader when making an illustration or elaborating on an example.

When uploading images into your blog post, ensure you provide an “alt text” that helps explain what the image is about to search engines and TTS machines (used by visually impaired users).write blog post 

Also, use the recommended format and size of images that won’t slow down your page. You can get rich images and graphics from Pixels, Stockphoto.io, PicLab, etc.

⇒Use the right punctuation.

Wrong punctuation can utterly change the entire meaning of a sentence. Always employ the use of appropriate punctuations in your blog post.

  • Comma: This is a flexible punctuation mark in terms of the range of usage. A comma is incorporated into a sentence to mark a short pause which is used to join ideas that are dependent on each other and cannot be separated.
  • Period or full stop: This is used to separate expressions that make complete sense by themselves.
  • Parenthesis or round bracket ( ): This is often used to insert an illustration, definition, or additional piece of information of any sort into a sentence that is logically incomplete without it.
  • Square Brackets [ ]: You’d be amazed by the number of people who do not know the difference between a square bracket and a round bracket.

 Square brackets indicate that a piece of information has been added editorially to an original text.

Step #7: Provide a killer conclusion

write blog post

At this point, your blog post is almost ready for publication.

The concluding part of your article should carry a summary of what you’ve talked about in your blog post.

Highlight the major points you’ve talked about in the article to help the memory of your readers.

Also, when writing the concluding section of your blog post, it is advisable to end with a call-to-action or a simple question. Ending with a CTA or a question helps to boost users engagement.


Step #8: proofread and edit

Write blog post

Proofreading your piece is just as important as every other step we’ve discussed above.

There’s no such thing as a perfect blog post, but a blog post with more than a few errors in spelling or grammar can be detrimental to the overall image of your blog.   

Therefore, it is very important to always proofread and edit your blog post before publishing. Look out for spelling errors, punctuations, grammar etc.

The majority of internet users are critics. This is very normal. If they spot silly mistakes in your blogs posts such as wrong spellings or an inaccurate grammatical structure whatsoever, be sure most will call you out for it.

You’ll receive emails that will most likely take the form of a slap.

Spend time to proofread and edit.

It is not advisable to proofread your work just immediately after completion.

Your brain is already exhausted and if you proofread your article in such a mental state, you will miss little errors that may be very obvious.

 After writing an article or any material for online consumption, shut down your computer and take some hours out to calm your brain and recharge.

Preferably, get someone to proofread or edit your piece for you — A friend maybe. Or If you can afford it, you can get a freelancer on Upwork to help edit your piece.

Also, there are great tools you can use for proofreading. 

Hemmingway and Grammarly are good examples. However, my all-time favourite by far the best is Grammarly.

write blog post

It spots and identifies your mistakes (grammar, spellings, punctuations, sentence structure etc.) and suggest fixes on how to improve your piece.

It is very easy to use and has very cool functionalities.

Grammarly is both available on app stores and as a Chrome extension. Simply install it as an extension in chrome and see it improve the quality of your writing.   


Step #9: optimize for SEO 

Write amazing blog post

You’ve spent a couple of hours or even days writing your blogpost —You’ve done your relevant research, added beautiful images, coined a great title and garnished your blog post with detailed information.

At this point, you’re probably excited that you’ve created a masterpiece article that has the capacity of going viral!

In your eyes, this article is pure beauty.

If it entered into a competition for the “most perfect blogpost in the universe,” it will be disqualified for being too perfect!


This is what most of us think when we write a blog post and go through it for the first time. We assume it’s great!

 Here’s the hard truth: Your article may be awesome, but if no one can find and read it, it’s as good as useless.

Why go through all that problem of writing a blog post that gets lost in the blob of contents littered all over the internet?  

How can people find and read my blog post? 

 Simple answer. Search Engine Optimization (SEO)!

 SEO is the process of structuring your content/blog post in a way that makes it easy to be found by search engines (such as Google, Bing, Yahoo etc.)  

The subject of SEO cannot be exhaustively covered in this guide. However, the tips recommended is a good start in optimizing your content for search engines.

  • Include your keyword in your title. The closer it is to the beginning, the better.
  • Include your keyword in at least 2 headings (H2 and H3) 
  • Incorporate your keyword into the first paragraph of your blog post. You’ll score an extra point if it’s situated close to the beginning of the paragraph. 
  • Include your keyword in the alt text of your images.
  • Add relevant links to your other posts to your content. This process is known as internal linking and such links are called inbound links. The primary purpose of this is that it keeps users on your site.

The more time a user spends on your site, it suggests to Google that your content is well received and may be valuable. In response, Google might increase the ranking of that content. 

Most beginners in an attempt to rank high on search engines, adopt the unethical approach of stuffing their blogpost with keywords.

This is called keyword stuffing. It is highly counterproductive and your blog can get penalised by search engines.

Always remember, you’re writing for humans, not bots!

If your blog post is overly saturated with keywords that seem unnatural, you’ll be causing more harm to your blogpost than good. Simply write naturally while also putting search engines in mind.


Step #10: Hit Publish.

Write blog post

Haven followed everything that has been recommended in this guide, your blogpost is officially ready to be unveiled. 


However, for most of us, we’re often our own biggest critics.

No matter how much effort or work we’ve invested in an article, there’s always that tendency to feel it isn’t good enough — we want to make it perfect.

There is nothing like a perfect product. That’s why Apple releases a new iPhone every year.

If the previous iPhone was perfect, they’d be no need for a new release.

However, they know their product isn’t perfect but that doesn’t stop them from pushing it to the public anyway.

They learn from the bugs of the previous one and improve on the new one.

No one has ever written a perfect blog post/article. That’s why most professional bloggers go back to their old posts which they’ve written years back and do some updating.  

By all means, try to make your blog post great. But do not spend too much time on one blog post in trying to make it perfect.

Just hit publish. You’ll get better as you progress with time.

As a blogger, learning is part of the job. 

One more thing… if you’ve enjoyed reading this article, kindly share it. It will cost you nothing, but it will mean a lot to me.  

You May Also Like

About the Author: Aisosa Lebarty

Founder of DigitalCora. Motivator, Digital Marketer, speaker & Agricultural Economist. Certified by Google on the Fundamentals of Digital Marketing. Aisosa has been featured on top international personal development and business platforms such as Goalcast.com and Addicted2Success.com. He has authored first-rate essays and articles for publication, in print, and online. Enthusiastic and creative; an innovative individual passionate in helping people become the best version of themselves. Follow on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *